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About Seoul Onni

Seoul Onni was founded in 2023 under the umbrella of Avocado Communications GmbH, but the roots of our company go back a long way. Our founder, the world-experienced expat Doora Lee, has lived from Canada to Australia and finally settled in Germany. But no matter where he was, he always carried his Korean heritage in his heart.

After arriving in Germany, Doora noticed that Korean beauty products were hard to find on the European market. Driven by the desire to close this gap, he founded Seoul Onni. Our shop is not only designed to make products more accessible, but also to convey the subtle nuances of Korean beauty culture.

Seoul Onni is more than a typical online store - we are your trusted big sister in the world of K-Beauty. We offer not only a wide range of skincare products, but also hair care, body care and teas, snacks and supplements that will make you glow from the inside out.


Thank you for joining us on this exciting journey! Your enthusiasm for K-Beauty keeps our passion alive. Together we look forward to constantly expanding and improving our offering, always in line with the latest trends.

With warm regards and deepest thanks,

the team of Seoul Onni

We are partnered with these

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