About Seoul Onni
Seoul Onni was founded in 2023 under the umbrella of Avocado Communications GmbH, but the roots of our company go back a long way. Our founder, the world-experienced expat Doora Lee, has lived from Canada to Australia and finally settled in Germany. But no matter where he was, he always carried his Korean heritage in his heart.
After arriving in Germany, Doora noticed that Korean beauty products were hard to find on the European market. Driven by the desire to close this gap, he founded Seoul Onni. Our shop is not only designed to make products more accessible, but also to convey the subtle nuances of Korean beauty culture.
Seoul Onni is more than just an online store. We are your trusted big sister in the world of K-Beauty.
We are guided by the core principles of Korean skincare such as long-term skin health, thoughtful routines, and effective formulations. That is why you will only find beauty products with us that we carefully select and truly stand behind.
Thank you for joining us on this exciting journey! Your passion for K-Beauty keeps our motivation alive. Together, we look forward to continuously expanding and improving our assortment while staying in tune with the latest trends.
With warm regards and deepest thanks,
the team of Seoul Onni
We proudly partner with these
leading Korean skincare brands
LET’S KEEP YOU POSTED!
Subscribe to our Weekly Newsletter for Skincare tips and trends and our Sales Announcement so you can get your Seoul Onni's products the moment it arrived!